Chatbot marketing is a term which refers to any system that uses chat to promote a product. A chatbot is actually an artificial intelligent (AI) program that will simulate a chat conversation (or chat session) with a human user over the internet, through messaging sites, chat apps, mobile apps or even through the phone. The chatbot can respond to messages or queries typed by the user and deliver personalized responses through natural language processing (NLP). The chatbot may also use built-in databases to store information such as user profiles, chat history, chat messages, chat history to file names and other relevant data. The chatbot uses this collected data to provide tailored advertisements to the user.
This technology has already been used for years by chat bots such as Yahoo Messenger, Google Talk, and Yahoo Search. These chat bots provided users with both a personal virtual assistant and a virtual agent to perform various tasks. Today, these chat bots are being used for a wide variety of purposes, including customer relationship management, lead generation, online advertising, sales, web analytics, product catalogues and the like. In order to fully take advantage of these chatbot programs, we need to fully understand the technology behind it.
Traditional use cases of chat bots included business use cases. Today, chat bots are increasingly used in residential and commercial settings to help people communicate and interact with each other. This technology has found its niche in several areas. It is most often used for chatting with friends on social networking sites such as Facebook or MySpace. Many chatbot developers have also developed chatbot tools for use in professional environments such as call centers and real-world businesses.
Many marketers and advertisers have begun to recognize the potential benefits of using chatbot marketing software, which makes full use of the capabilities of these chat bots without requiring any human intervention. These chat bots work as virtual agents who can connect with their users through chat platforms such as Yahoo Messenger or Skype and then deliver targeted content to the users. Unlike traditional forms of advertising like television commercials, chatbot marketing allows for more cost effectiveness as well. As these chatbot marketing tools become more sophisticated, the ability to easily personalize the messages and to track user activity becomes more powerful and useful to advertisers.
Another area where chatbot technology is widely being used is in the arena of customer inquiry and feedback. Through chat platforms such as Yahoo Messenger and Skype, chat bots can easily receive and deliver responses to customer inquiries and requests. Because many customers are hesitant to provide too much information about themselves, chat Bots make it easy for companies to collect accurate, detailed data from chat sessions. Some bot creators have even created sophisticated tools that prompt customers to answer questions, making it possible for companies to make use of detailed information to create effective customer service strategies and campaigns.
Because of the ease of use that chatbot technology offers, chatbots have even begun to address some of the more practical concerns of businesses that need to solicit feedback and inquiries from customers. One of these concerns is the ability for customers to reach out to chat bots directly, rather than having to fill out long and tedious forms for an agent. This has made it possible for companies to increase the level of interaction between their agents and customers, as well as the frequency of chatbot-assisted interactions. This increased level of interaction and participation makes it easier for customers to voice their opinions and questions, as well as providing detailed feedback and information. As a result, many chatbot marketers have turned their attention to streamlining this process and making it even easier for agents to get answers and inquiries.
Botany is another popular area in which chatbot technology is finding its niche. Through botany, chat bots can trace the roots of a customer’s inquiry and follow the route it takes from there. By following the customer’s chain of command, chatbot app developers have been able to make it easy for agents to find the exact customer that an inquiry was directed to in order to serve them in the most efficient way. This is especially important when a customer has requested multiple returns or other services, and an agent may not be able to serve all of the requests. Through botany, chatbot developers have been able to find a “path” through which all of the requests to the bot can be traced, serving all of the customers that way.
Perhaps the most interesting use of chatbot technologies is in the area of lead generation. Conversational marketing has always had the ability to attract and retain customers; chat bots are simply giving business owners the power they’ve always needed to ensure that their customers remain loyal and continue to purchase their products or services. There are a number of different ways that chat Bots can be used for lead generation, including voice broadcasting through web pages and through other methods of communication such as email. Any of these methods can be combined to improve the conversion rates on inquiries or new leads, and chat bots are helping agents do just that all the time.